Wednesday, April 09, 2014

Say “No to Ngilo” with Sensodyne



Have you ever experienced not being able to eat your favorite ice cream or a fruit shake just because you have sensitive teeth? This summer makes me want to always have cold drinks but I’m afraid that it’ll cause me problems so I’ll just stop so I won’t have to suffer from “pangingilo”. 



Thanks to GlaxoSmithKline, in collaboration with the Philippine Dental Association, we can finally put a stop to teeth sensitivity with the “Say No To Ngilo” Campaign. This commitment makes us improve our oral health care with the help of 2,000 dentists to educate proper oral hygiene and how we can prevent this condition. 


“GlaxoSmithKline, through our brand, Sensodyne, has provided solutions to Filipinos for sensitive teeth. Sensodyne is the number-one sensitivity brand in the market, and most recommended brand by dentists for pangingilo. In GSK’s commitment to make every Filipino sensitivity-free, GSK launches Sensodyne sachets for only Php10 to drive accessibility and affordability for the solution to pangingilo. 

“The Philippines is the first country in the world where Sensodyne is introducing the sachet format. This development is also significant because GSK is confident of the Philippines as an important emerging market, and this will definitely encourage more Filipinos to proactively manage their sensitive teeth and say no to ngilo,” says Jeoffrey Yulo, Consumer Healthcare General Manager, GSK Philippines.


Celebrity Luis Manzano is also a campaign advocate against sensitive teeth. He shared that sometimes, “pangingilo” gets in the way instead of having fun or interacting with people. “When I started using Sensodyne, it made a big difference in my life! I don’t worry anymore about my sensitive teeth when I interact with people. Now, I get to enjoy my favorite drinks along with everyone else and I could eat anything I want. No more pagtitiis, no more pangingilo!”, he said


Long ago, one main concern of consumers of not buying Sensodyne is because of its price. But now, there’s no excuse for you to buy the product because they now have a sachet that only costs Php10. Now I can finally enjoy my summer treats like halo-halo, that ice cream on my last post and it makes me more confident than ever.  


Sensodyne provides clinically proven relief and daily protection for sensitive teeth. The toothpaste range contains different active ingredients, which is either Potassium Nitrate for its base range that depolarizes the nerve and protects it from firing to progressively reduce the pain of sensitivity, or, for Sensodyne Rapid Relief, Strontium Acetate that helps prevent the flow of the fluid within the tubules that would otherwise cause the tooth pain. For Sensodyne Repair & Protect, it contains the advanced NovaMin® breakthrough technology which is scientifically proven to help repair sensitive teeth/pangingilo by forming a tooth-like layer over exposed dentine to help continually repair and protect sensitive areas.

How about you? Are you pledging a “No to Ngilo” environment too? Join Sensodyne in its advocacy now and have that lasting protection all day, every day. For more product information, log on to http://sensodyne.com.ph/. 

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