In a world where almost everything is digital, even medicine brands seek the help of social media and viral videos to sell. While some commercials tend to be funny, (i.e. Lesofat's "tinatago ang taba?" campaign) there are commercials that goes way overboard in portraying pain. I often feel squeamish when I see blood, or anything that's being exaggerated when it comes to pain. So when I was browsing Ms. Janette's post about Dynamics of Medicine Promotion Online and Offline, I got more interested in the effects of social media to these brands - that should only help relieve pain, and not encourage it instead.