Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has teamed up with L’Oréal, the world leader in beauty and skincare, to roll out artificial intelligence (AI) and augmented reality (AR)-powered tools on Shopee’s platform. The joint partnership demonstrates both Shopee’s and L’Oréal’s commitment to continuously innovate and power Southeast Asia’s beauty and skincare categories into the future, and to provide shoppers a convenient and personalized online shopping experience. The AI and AR-powered tools will also benefit millions of users across Southeast Asia, especially digital-savvy millennials who are drawn to innovation, creativity and a sense of self-discovery.