Friday, August 09, 2019


Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has teamed up with L’Oréal, the world leader in beauty and skincare, to roll out artificial intelligence (AI) and augmented reality (AR)-powered tools on Shopee’s platform. The joint partnership demonstrates both Shopee’s and L’Oréal’s commitment to continuously innovate and power Southeast Asia’s beauty and skincare categories into the future, and to provide shoppers a convenient and personalized online shopping experience. The AI and AR-powered tools will also benefit millions of users across Southeast Asia, especially digital-savvy millennials who are drawn to innovation, creativity and a sense of self-discovery. 

With L’Oréal’s AI and AR-powered tools, Shopee BeautyCam by ModiFace and the Effaclar Spotscan by La Roche-Posay, Shopee users are able to digitally try on different shades of L’Oréal’s lipsticks as well as receive personalized advice on the best L’Oréal skincare treatments to tackle acne. Users only need Shopee’s app and a front-facing camera on a mobile device to access these tools. The partnership also sees L’Oréal tapping into Shopee’s key interactive entertainment features such as Shopee LIVE and Shopee Slice to deepen consumer engagement. 

Ian Ho, Regional Managing Director, Shopee said, “We are excited to partner with L’Oréal to bring these AI and AR-powered tools to our platform. This partnership demonstrates our joint commitment to transform Southeast Asia’s beauty and skincare market with innovation and technology. With more consumers purchasing their beauty and skincare essentials with Shopee, we are confident that shoppers will enjoy a more personalized and seamless shopping experience with these digital innovation tools.” 

AI and AR-powered tools for the empowered online shopper 

With more consumers entrusting mobile self-diagnostic tools to help uncover what best suits them[1], the digital innovation tools, Shopee BeautyCam and Effaclar Spotcan on Shopee, will help consumers better understand their individual beauty and skincare needs as they shop online. With more than 95% of Shopee’s transactions occurring on mobile across the region, the partnership promises shoppers a seamless mobile shopping experience, from the use of L’Oréal’s mobile AI and AR-powered tools to discover products, to delivering the products right to their doorstep. The launch of these digital innovation tools is done in collaboration with both of L’Oréal’s make-up and skincare divisions. 

The Shopee BeautyCam employs AR simulation to allow Shopee users try different shades of make-up, resulting in photo-realistic results in the form of a video or a selfie. To achieve this, ModiFace by L’Oréal uses AI-enabled shade calibration, AI-powered analysis of information provided by makeup brands, as well as images and descriptions available on social media. Launched during L’Oréal’s recent regional campaign with Shopee and in conjunction with International Lipstick Day in July, Shopee users were able to try the feature first on L’Oréal lipsticks. The proprietary technology will eventually be extended across other L’Oréal make-up products in the future across Southeast Asia. 

L’Oréal’s other AI-powered digital innovation tool, Effaclar Spotscan, harnesses artificial intelligence technology to offer users instant, personalized and professional acne analyses. Users are awarded an acne score and are given a personalized Effaclar routine with specific skincare tips to best tackle their acne spots. Featured during selected campaigns, the tool was launched in conjunction with other in-app activations such as in-app dermatologist consultations. The feature was successfully launched in Singapore, Vietnam and Taiwan, and will continue to be rolled out in select markets in the coming months. 

Ninell Sobiecka, Vice President, Active Cosmetics Division, APAC said, “We are pleased to partner with Shopee to make our first acne diagnostics tool, the Effaclar Spotscan by La Roche-Posay, available to users across Southeast Asia. This AI-powered tool helps users make more educated skincare choices based on their own unique skin type, all in the comfort of their own homes with the Shopee app. Together with Shopee, we are committed to empowering users and making lives better with innovative technology.” 

Chris Driver, Commercial General Manager, Consumer Products Division, APAC adds, “We are thrilled to partner with Shopee to bring the Shopee BeautyCam by ModiFace to millions of users across the region and to reinvent the beauty industry. This technological innovation gives consumers the freedom and creativity to explore L’Oréal’s wide array of lipsticks and helps users learn more about what lipstick suits them best. All done within Shopee’s app, this provides users a convenient, effective and simple way to discover more make-up products as they make their next make-up purchase online.” 

Interactive entertainment for a personalized online retail experience

Coupled with L’Oréal’s digital innovation tools, the partnership sees L’Oréal tapping into Shopee’s key interactive entertainment features such as Shopee LIVE, Shopee’s in-app live streaming feature, and Shopee Slice, a popular in-app game, to deepen engagement with consumers for a more personalized online retail experience. Through this, Shopee and L’Oréal are able to provide users higher entertainment value and benefits, as they learn more about L’Oréal’s extensive array of products, digital innovation tools, as well as make-up and skincare tips. 

Shoppers can watch out for amazing deals and discounts up to 50% off on L’Oreal foundations and other products during L’Oreal Brand Day on August 10. 

All L’Oréal, Maybelline, and Garnier make-up and skincare products can be found via their respective official stores on Shopee, under Shopee Mall, which offers 7-day returns, 100% authenticity, and free shipping

Download the Shopee app for free on the App Store or Google Play Store.

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