Thursday, January 25, 2018

I have always embraced the Korean trend, most specially their skin care routine. Some have at least 10-12 step routine and the results are just incredible to their skin. Here in the Philippines, you can unmask the new you with the Dermairis 4-in-1 Face Mask, as they officially launched last November at a private venue in Fort Bonifacio, Taguig. 

Among the first to experience the breakthrough skincare product were top print and online lifestyle media, who were treated to a night of luxurious pampering by JW Healthcare Philippines (JWHP), the local sales subsidiary of JW Group, a leading pharmaceutical company in Korea.

JWHP General Manager Ms. Glenda Arceno (3rd from left) Dr. Crystal Roxas (middle) and Dermairis face Mica Tuballa with special guests at the launch event.

Glenda Arceno, JWHP’s General Manager, welcomed media guests and partners with a brief introduction of JWHP and JW Group. 

According to Arceno, JW has presence in more than 45 countries. Its headquarters is located in the Gangnam area of Seoul, South Korea. The holding company controls several business groups, manufacturing facilities, and research centers, one of which is JW CreaGene, the developer of Dermairis. 

Offering direct sales and marketing of JW products, JWHP has been in the country since August 2013. Dermairis, which follows a line of successful medical products such as pharmaceuticals, IV infusions, and antibiotics, marks JWHP’s expansion into the cosmeceutical space--and more innovative products are set to come. 

“JW Group’s founding spirit is anchored in our respect for life. This is what motivates us in dealing with our patients and in dealing with our customers,” Arceno said.

Arceno’s declaration echoes the earlier statement of Jinam Oh, Finance Head of JWHP: “JW Group, with its founding principle of Respect of Life, strives to supply high-quality healthcare and cosmeceutical products to patients and consumers globally.”

This commitment to beauty backed by science was evident at the launch party, where JWHP invited the glamorous dermatologist Dr. Crystal Roxas to talk about the importance of skincare. 

“The skin is the largest organ of the body and it is the organ that is exposed to the external world,” Dr. Roxas said. “The skin reflects the general mental and physical well-being. It’s a sacrificial organ because when you’re stressed, the first sign is seen on your skin.”

She recommended the basic routine of regular cleansing, exfoliation, toning, moisturizing, and protection, and taught the audience how to perform each step properly.

After a string of exciting games and prizes, it was time to unveil the much-awaited 4-in-1 face mask as the room decked in pink and blue decor erupted in revelry. Soon after the confetti had dropped, the Dermairis Mask promotional video was also shown for the first time. 

DJ  Ana Ramsey hosted the launch event

Following the live music care of event host DJ Ana Ramsey of MOR 101.9, guests were treated to dinner, drinks, and a relaxing massage, the perfect way to cap a night of beauty and pampering. 

Dermairis Mask

Two variants of the Dermairis Mask were finally unveiled to the public. The Dermairis Blue consists of air pockets that contain nutrients, while the Dermairis Pink uses soft microfiber that is finer than a hair strand. 

The Dermairis Mask stands out from other face masks because it offers four skin benefits--moisturizing, anti-wrinkle, elasticity, and whitening--by using 10 main ingredients, including JW’s two proprietary technologies.

The patented JW-EGF (CTP-EGF) penetrates the skin 5x faster than other EGF, making the Dermairis Mask more efficient than the rest. Meanwhile, AMF is not destroyed by time and blocks moisture evaporation for 120 hours. It therefore works more effectively than NMF (Natural Moisturizing Factor) found in other face masks, which reduces skin moisture retention.

The other eight main ingredients are hyaluronic acid, ceramide, adenosine, acetyl tetrapeptide, astaxanthin, snail secretion filtrate, botanical extracts, and niacinamide.

The Dermairis Blue has a suggested retail price of P70, while the Dermairis Pink is offered at an SRP of P150. The masks are available at leading beauty and wellness counters, drugstores, and skin clinics nationwide.

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