Thursday, September 17, 2015


On the first day of September, fashion and inspiration struts the S Carpet for the launch of the Samsung Galaxy Note 5 and S6 edge+. As it infused the design and innovation of the 2 new flagship Samsung phones, SMX SM Aura Premier was transformed into an A-list destination with the biggest names in fashion, design, and arts. 

The latest phablet devices - Samsung Galaxy Note 5 and Galaxy S6 edge+ are the newest milestones of the Samsung mobile technology. Not only do these devices possess the highest mobile functionality, it also exudes beauty and class. 

The highlights of the evening were the Samsung x FDCP fashion show showcasing stunning all-Filipino designer pieces, and the awarding of the first-ever Samsung Noteworthy & Edge Maker awards featuring Philippines’ fashion and art’s corps d’elite.

Inspired by the spirit of pushing boundaries & driving innovation, Samsung once again fused fashion & technology by putting the spotlight on their established partnership with the Fashion and Design Council of the Philippines (FDCP). The S CARPET event featured an interactive digital fashion show that illustrated the marriage of style and technology, in support of Filipino artistry and creativity. 

Acclaimed designers Avel Bacudio, James Reyes, Ivarluski Aseron, Vic Barba, Joey Samson, and Anthony Nocom opened the show by unveiling the White Pearl Collection, which represented the blank canvas that designers start with as they explore the possibilities of where their creativity can take them. As a tribute to Samsung Galaxy Note5’s all-new design, and the maximum productivity that the all-powerful S Pen brings its users, a video was projected upon the screen showing the designers sketching their designs on the Galaxy Note5.  To the delight of the esteemed guests, the sketched designs were projected upon the white pieces as the models strutted down the catwalk. 

Jerome Ang, Joel Escober, Ramon Esteban, Gerry Katigbak, Pablo Cabahug, Kristel Yulo, Ronaldo Arnaldo, Happy Andrada, Hindy Tantoco, and Noel Crisostomo followed it up with the Silver Titanium & Gold Platinum Collection, which mirrors the elegant glass and metal finish of the Samsung Galaxy S6 edge+.  

Finally, Dong Omaga-Diaz, Frederick Peralta, JC Buendia, Jojie Lloren, Randy Ortiz, and Albert Andrada showcased their own take on the traditional terno as a fitting finale to celebrate Filipino artistry and make a statement on how technology can reinvent something traditional into something modern. 

“Empowered by digital technology, this generation is open to taking more risks, to push the boundaries of their preconceived limits. A big part of that is because there are brands like Samsung that empower consumers to do more by making it easier to capture, create, and share cherished moments of note,” ends Digs Dimagiba, Business Unit Head of the IT & Mobile Division of Samsung Electronics Philippines.

Acknowledging that great achievements serve as inspirations that drive passion - and in celebration of Samsung’s commitment to drive innovation that helps consumers do more, the brand recognized six personalities: a truly noteworthy individual whose unmatched achievements are true moments of note; as well the catalysts of this generation who dared to push boundaries, and drive their passions to the edge. For these personalities, Samsung Electronics Philippines presented the first-ever Samsung Noteworthy Award, and the first-ever Samsung Edge Maker Awards, respectively.

“Putting the spotlight on these notable individuals was a way for Samsung to be true to its commitment of being enablers of consumers through relentless innovation in mobile technology. The Samsung Noteworthy award is given to an individual who has been able to create a lasting mark in his field by being relentlessly driven to do more and ultimately achieve more. On the other hand, the Samsung Edge Maker award is given to distinct individuals who are known for pushing boundaries, and passionately honing their crafts to their finest. Recognizing these individuals also paves the way for Samsung to continuously innovate and empower different lifestyles through our mobile devices,” says Chad Sotelo, Head of Corporate Marketing at Samsung Electronics Philippines.

Setting the standard for class, sophistication, and high fashion, Philippine Prince of Fashion Inno Sotto rightfully brings home the first-ever Samsung Noteworthy award. With his 30 years of expertise in creating magic in the fashion industry and being every bride’s dream designer, his achievements extend beyond the local scene ultimately making his mark in the ever competitive international fashion landscape. 

Aside from the well-celebrated Inno Sotto, Samsung also recognized some of this generation’s catalysts who serve as inspirations in pushing boundaries and pursuing passions to the edge.

First on the list is multimedia personality Bianca Gonzalez-Intal who is a household name when it comes to TV hosting. Truly a woman of substance and diverse passions, she is Meg magazine’s editor-at-large, a best-selling book author, and has also been a UNICEF supporter since 2007. 

Next is premier celebrity fashion stylist Liz Uy. An ultimate fashion authority, she serves as Preview magazine’s editor-at-large, and has a client roster that includes some of the country’s top stars such as Kris Aquino, Bea Alonzo, and Anne Curtis. 

Another Samsung Edge Maker award recipient is top fashion photographer Xander Angeles. With an acclaimed portfolio marked by edginess, sensuality, and irreverent display of light and color, he is one of the country’s most sought-after photographers. He has also gone on a personal mission to actively pursue running and healthy living.

Also included on the list is award-winning actress Iza Calzado. Aside from her timeless beauty, Iza is known for her prowess in acting which has won her awards from Gawad Urian and Guillermo Mendoza Memorial Foundation Awards to name a few. This year, she went beyond her TV & film career, with her successful stage debut via the musical “Sabel: Love and Passion.”

Last but not the least is fashion journalist Ingrid Chua- Go. A force of fashion, her blog Bag Hag Diaries has garnered international following which spans across Europe and the United States – ultimately leading her to work with coveted brands like Gucci, Dolce & Gabbana, and Roberto Cavalli.

Truly inspiring, these five individuals were the recipients of the first-ever Samsung Edge Maker Award—each of whom were honored because they all dared to live big and pushed boundaries to the edge to pursue their passions - just like how the Samsung Galaxy phones are.

With Samsung, fashion and technology blends well together, and makes every individual owning it lives passionately. So be daring and go for bigger things in life as the Samsung Galaxy Note5 and Galaxy S6 edge+ come to the Philippines on September 5, 2015. 

To know more, visit or visit the nearest Samsung Experience Store today for living life to the largest possibilities.

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