Thursday, February 05, 2015

Diamonds are a girl's best friend. But what if I tell you that one brand can make your smile dazzle like diamonds? Yes, you read that right. With your smile as your best accessory, Closeup makes your pearly whites to not just dazzle, but gives you that elusive power of attraction. 
Launched last January 27 at Blackbird, Closeup Diamond Attraction is the first in beauty oral care. In just one brush, you'll have visibly white teeth instantly. How's that for a first date or your first meeting? I'm pretty sure that heads will definitely turn to you and your dazzling smile. 

Celebrity makeup artist Xeng Zulueta also dubbed this as one of the 2015 Best in Beauty picks. She definitely chose it as a handy product whenever you need to get pearly white teeth in an instant. 

"Closeup is always looking for ways to innovate and to accentuate every woman’s best accessory, her smile," said Closeup Senior Brand Manager Gem Laforteza. "White teeth have become such a beauty staple, so Closeup worked with a team of cosmetic dentists, to create Diamond Attraction, that will give you that much needed and instant lift. It’s truly the best in beauty and it’s now in the Philippines."

Just as recommended by one of the country’s top cosmetic dentists, Dr. Cecile Infantado, Closeup Diamond Attraction uses the revolutionary Blue Light Technology. "What elevates Closeup Diamond Attraction from other whitening toothpastes in the market is that it utilizes Blue Light Technology through a blue covarine foam that lessens the yellow tones on teeth, making teeth look whiter and brighter, instantly," said Dr. Infantado.

Closeup also introduced its latest ambassador, Heart Evangelista, who looks dazzling as ever, with her wedding coming closer, with her best beauty accessory - her smile. "I’m so glad to have Closeup Diamond Attraction in my beauty arsenal, because it highlights my smile. Nothing compliments your overall look better than a dazzling white smile, because it gives you that boost of confidence and it completes your total look," she said.

So are you ready to have that power white attraction? Closeup Diamond Attraction gives you a smile so desirable, others can't help but get super close to you. To know more about this innovative product, visit them on Facebook at

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