Tuesday, September 23, 2014

Being free is able to do whatever you want, in your own pace and time. As a right of every woman and every individual, it is also by freedom that lets us make our own decisions and pursue our dreams and passion. But how can we become free if we have insecurities that bring us down?  Missing out on opportunities should never be an option and Physiogel has an answer to that. 

Physiogel, the number-one most prescribed moisturizer by dermatologists, empowers every Filipina to fully participate in life with the launch of the Free In My Skin Movement. With model, TV host and entrepreneur Patti Grandidge, they both seek to bring honor to women who overcame their insecurities and became the best version of themselves. 

Just like any other Filipina, Patti was once insecure because she suffered from dry and sensitive skin. 
Patti, one of the country’s freshest and most beautiful faces, admitted that she used to be like one of every two Filipinas who suffered from dry and sensitive skin. 

“We used to travel a lot when I was younger and getting exposed to different climates took a toll on my skin, making it sensitive, itchy, red and dry. This made me quite insecure, and in the business I am in, it is always about first impressions,” she said. And because she wanted to be in control of her life, she started using Physiogel and stop her impurities. Now that her skin is soft and smooth, she is now free from dry and sensitive skin, thus, revealing her true self. 

“It’s amazing how one simple change in my skincare has renewed my confidence,” she enthused. “One of the best feelings is when you feel confident, and have control of your life, like I can do anything! And with Physiogel, I am Free In My skin to do just about anything.”

The Free in My Skin Movement aims to empower women to fully embrace and participate in life by freeing them from dry and sensitive skin, because having dry and sensitive skin can serve as a hindrance for women to fully function to their best abilities. This movement also aims to honor smart, strong, sensitive women who have faced their insecurities (physically and emotionally) and are now embracing and living life to the fullest.

“The Free in My Skin movement is not just about creating a nurturing community of smart, strong and sensitive women, but is also as a way of honoring these women who didn’t let their dry-skin insecurities prevent them from being the best versions of themselves,” says General Manager of GSK Consumer Healthcare, Mr. Jeoffrey Yulo.

As Patti Grandidge says, “As the embodiment of this movement, I am encouraging women to join me in honoring the smart, strong and sensitive women our lives who have all been a source of inspiration. Think of three smart, strong & sensitive women you know and you are proud of and tag them on your Facebook post.

Physiogel is the only skincare product that has the patented advanced Physiogel BioMimic Technology that works naturally with your skin to make it less sensitive and dry. Like a jigsaw puzzle, your skin's natural lipid layers form a matrix, helping to lock the moisture within. This allows Physiogel to repair dehydrated skin, rehydrate the essential barriers and also revitalize the skin―keeping it healthy from within. Physiogel is free from perfumes, preservatives or colorants.

For more information about the brand and the advocacy, visit www.physiogel.ph/ or www.facebook.com/PhysiogelPH

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