Saturday, September 13, 2014

Did you grew up watching Cartoon Network? I remember asking my best friend that we always tune in to CN when we were younger. And now, they are on a talent hunt right here in the Philippines for the best people in animation industry to work with them and develop a new series. The country's number 1 kids; TV channel might be your next office, alongside their famous shows, Adventure Time, Uncle Grandpa, and of course, The Powerpuff Girls.

The broadcaster is already working with several experienced partners in the Philippine cartoon industry. These include Top Draw Animation, one of the world’s leading independent production studios that has over 500 Filipino animators specializes in 2D and digital animation. Together with Bogan Entertainment Solutions in Australia, Top Draw and Cartoon Network are currently working on two projects together: Monster Beach and Exchange Student Zero.

Cartoon Network is keen to forge an even bigger connection. Speaking at a tour of Top Draw’s impressive facilities in Manila today, Silas Hickey, Cartoon Network’s Creative Director for Animation Development in Asia Pacific, said: “Monster Beach and Exchange Student Zero are just the start. We’re really interested in supporting writers and storyboard artists from the Philippines, working with them to create great content for a global audience.”

Last September 9, a studio tour was held and talent competition where staff dressed as their favourite characters from the two projects were showcased that day. They also performed various scenes from the TV series. Wayne Dearing, founder of the production house, remarked: “Today’s talent show was a chance for our local staff to show the passion that they pour into their work. There’s plenty of creativity here in the Philippines, and with support from global networks like Cartoon Network, the animation industry here is looking very rosy.”

Original content makes up a large percentage of Cartoon Network’s line-up, and series like Adventure Time, The Amazing World of Gumball and Uncle Grandpa are a large part of the reason that it has been the country’s No. 1 kids’ TV channel for the past five years. Cartoon Network has also been the No. 1 cable channel for kids 2-12 across all genres in the Philippines for the past three years1.

You can also expect that this Halloween for Monster Beach to premiere in the Philippines, while in mid-2015, Exchange Student Zero, where there is an Asia-Pacific collaboration will also premiere in the country. 

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