Glico Philippines, Inc. is celebrating Pocky day (11.11) this November 11, 2022 with a new TikTok challenge that combines the Filipino culture of gift-giving with a cute Pocky trend popularized in Japan. The Pocky Heart-to-Heart TikTok Challenge is perfect for those looking to showcase their love to the ones they hold dearest.

Every year since, Glico celebrates Pocky day globally on 11.11, because this popular Japanese snack that everyone loves looks like the number “1”