UPSTREAM Partners With GMovies to Usher in a New Cinema Experience for Filipinos

UPSTREAM Partners With GMovies to Usher in a New Cinema Experience for Filipinos

Posted by Ria Hazel on 1:00 PM in cinema, entertainment, Gcash, Globe, GMovies, movies, new normal, platform, Upstream,

 

Many will agree that watching a movie in a cinema is an experience on its own—the waft of buttered popcorn all around place, the anticipation for the film to begin as you watch trailers, and the collective reaction during a particular scene. But with most cinemas still off-limits to moviegoers, people have to find creative ways to recreate this experience in their own homes.

Continue Reading

Content Revolution disrupts Creative Economy & Pop Culture: How and Why it starts on TikTok

Content Revolution disrupts Creative Economy & Pop Culture: How and Why it starts on TikTok

Posted by Ria Hazel on 8:02 AM in creativity, Gina Pareno, Maine Mendoza, platform, Tala, TikTok, TikTok Philippines, Video, Viral, Zendee,

TikTok launches in the Philippines its latest campaign, “it starts on TikTok”, to celebrate the creators, community and culture on the platform that brought positivity and joy to life. The campaign is part of TikTok’s largest-ever global branding campaign that kicked off on August 18, 2020.

Since TikTok’s launch, the platform has revolutionized content creation, laying the foundations for the rise of a new generation of creators that impacted pop culture and drove the country’s creative economy.

Continue Reading