‘Kababae Mong Tao’ film by Coca-Cola challenges unconscious biases against women
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| Sari-sari store owners, one of the featured women in Coca-Cola Philippines’ Kababae Mong Tao film, represent the women micro-retailers whose efforts are seen as small and invalid. These women are supported by Coca-Cola Philippines through STAR program, as aligned in the 5by20 global initiative, that aims to economically empower more women through livelihood and financial assistance |
For most Filipinas, the phrase ‘Kababae mong tao…’ is a statement that they have probably heard at least once in their lives. It’s a seemingly harmless remark that aims to put them in their place, a reprimand that tells them what they should and should not do. And while society has over time become more progressive, we still have a long way to go in addressing this deeply-ingrained and unconscious discrimination – one that inhibits women from realizing their full potential.
