From left: Hungry Workhorse founder and CEO Rey Lugtu, GCash chief customer officer Winsley Bangit, Insider country manager Fey Angelica Supremo, Robinsons Bank vice president Janette Abad Santos and Lazada brand acquisition manager Jia De Guzman during this year’s CX Forum with Southeast Asia’s Unicorns

The Philippines’ leading fintech super app, GCash, believes prioritizing customer experience is crucial for startups that are looking at achieving the much-coveted ‘unicorn’ status.

A unicorn is a startup that’s valued at over $1 billion dollars, and as for Mynt, the operator of GCash, it’s already achieved double unicorn status in the past year.