Battling Everyday Tough Malodors with Downy
Have you seen Downy's newest commercial? MAJOR LSS! The cute kid in the TVC is so cute and the song is so catchy. But no matter how good a commercial is, a product must be effective and gives solution to your household dilemmas. And Downy gives you all that, as the leading global fabric care brand held a "malodor challenge" among mommy celebrities and the media. With a cooking demo by Chef JP Anglo, the brand introduced its best formulation in fabric softener which helps fight against 10 tough smells on clothes for longer lasting freshness. Dubbed as #DownyBoomBoomPow, this campaign helps us see the different malodors in our clothes and how Downy can help us fight these concerns.