What is LifeWear? It is who you are, what you believe in: that’s what you wear every day. And that is what Uniqlo thrives to make clothing for. Basically, it is a new way of apparel. It is the apparel that comes from the Japanese values of simplicity, quality, and longevity and designed to be of the time and for the time. Made with such modern elegance that it becomes the building blocks of your style.