While 2021 marks a fresh start for most of us, I am ecstatic to announce that the first reinvented concert experience that we can all look forward to is BLACKPINK's THE SHOW LIVESTREAM, in partnership with Globe, this January 31, 2021 at 2:00 PM (KST). This newest campaign sends a strong message of REINVENTION - that is to express yourself  with the use of digital technology while being resilient and moving forward amidst the challenges in life.