Have you seen Downy's newest commercial? MAJOR LSS! The cute kid in the TVC is so cute and the song is so catchy. But no matter how good a commercial is, a product must be effective and gives solution to your household dilemmas. And Downy gives you all that, as the leading global fabric care brand held a "malodor challenge" among mommy celebrities and the media. With a cooking demo by Chef JP Anglo, the brand introduced its best formulation in fabric softener which helps fight against 10 tough smells on clothes for longer lasting freshness. Dubbed as #DownyBoomBoomPow, this campaign helps us see the different malodors in our clothes and how Downy can help us fight these concerns.