Starbucks writes its love letter to Matcha with the introduction of a curated Matcha-based menu starting this January 7. We all know how tea especially Matcha has gained in popularity especially among budding tea drinkers. That’s why Starbucks introduces three new, elevated Matcha beverages—presenting up-leveled green tea and fun twists on tea lattes—that offer a pure and unadulterated Matcha experience.