What happens when the "Hari ng Primetime" meets the "Hari ng Sardinas"? It will surely be one undefeated brand. Just recently, Coco Martin was relaunched as the face of a local sardines brand - King Cup Sardines. And just like how you would feel with Coco's primetime show, Ang Probinsyano, King Cup will surely make you want to come home because of its delicious taste and distinct flavor – mapapauwi ka talaga sa sarap!