On Pricing & Promos: The Common Challenges of a Filipino Retailer
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How can promotions drive profitability across distribution channels during the holiday rush? |
A recent study by the World Remit found that Filipinos spend 100% of their salary on gifts for family and friends during the holiday season — creating sales opportunities for retailers recovering from the pandemic or starting new ventures. As consumers increasingly become more comfortable going to shopping malls, shop owners need to use strategic in-store and online promotions to effectively cut through the noise and catch customer attention.
RELEX Solutions, a global leader in supply chain and retail planning, breaks down retailers’ most common promotions questions and shares a few tips to generate sales during the holiday season.