On Pricing & Promos: The Common Challenges of a Filipino Retailer

On Pricing & Promos: The Common Challenges of a Filipino Retailer

Posted by Ria Hazel on 11:22 AM in lifestyle, Marketing, promotion, Relex, Relex Solutions, Retail,

How can promotions drive profitability across distribution channels during the holiday rush? 

A recent study by the World Remit found that Filipinos spend 100% of their salary on gifts for family and friends during the holiday season — creating sales opportunities for retailers recovering from the pandemic or starting new ventures. As consumers increasingly become more comfortable going to shopping malls, shop owners need to use strategic in-store and online promotions to effectively cut through the noise and catch customer attention. 

RELEX Solutions, a global leader in supply chain and retail planning, breaks down retailers’ most common promotions questions and shares a few tips to generate sales during the holiday season. 

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Phoenix Petroleum wins top honor at 40th Agora Awards

Phoenix Petroleum wins top honor at 40th Agora Awards

Posted by Ria Hazel on 11:06 AM in Agora Awards, award, Marketing, oil industry, petroleum, Phoenix, Phoenix Petroleum,

 Phoenix Petroleum President and CEO Dennis Uy (third from right) receives the Marketing Company of the Year award at the 40th Agora Awards. Also in the photo are (from left to right) 40th Agora Awards Chair of Partnership and Pilipinas ESETGO Corporation CEO John Alexis Revilla, CPM; 2018 Marketing Company of the Year recipients SM Supermalls COO Steven Tan, and Vista Land Director Camille Villar; 2019 Philippine Marketing Association President and Celestial Media Services, Inc. General Manager Mary Faith Abaño, CPM; and 40th Agora Awards Overall Chair and PAX Associated Services Founder Maeyeth Cayabyab-Cadungog, CPM.

Publicly listed Filipino oil and energy company Phoenix Petroleum has been hailed as the Marketing Company of the Year at the 40th Agora Awards on January 20 at Okada Manila in Parañaque City. 

Organized by the Philippine Marketing Association, the Agora Awards is considered the most prestigious marketing distinction in the Philippines, which aims to give recognition to Filipino marketing excellence "with an emphasis on ingenuity, versatility, and innovation."

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HDI Admix continues to provide outdoor media advertising services

HDI Admix continues to provide outdoor media advertising services

Posted by Ria Hazel on 2:00 PM in ads, advertising, HDI Admix, lifestyle, Marketing, solution, Stopover,

For more than 25 years, transparency and bringing value to their partners has been the driving force behind HDI Admix. 

HDI Admix began as a corporate social responsibility (CSR) project initiated by one of our founding units HDI Stopovers. This CSR project paved the way for the construction and maintenance of waiting sheds for the Filipino commuters so they would not have to wait for the public transport under the scorching heat of the sun or under a heavy downpour of rain. 

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Uncovering the secrets of Vivo’s success in 2017

Uncovering the secrets of Vivo’s success in 2017

Posted by Ria Hazel on 1:06 PM in Marketing, marketing strategy, Mobile Phone, smartphone, Vivo, Vivo Philippines,

There was just no stopping Vivo this 2017. The global smartphone brand proved to be the fastest growing in terms of popularity amongst the young and the hip crowd in the Philippines, settling itself on the third spot in the market beyond brands Apple, Huawei, LG, and Asus. To date, Vivo has at least 1.1 million users and 5,200 stores in the Philippines. 

But before finding fame in the Philippines in early 2016, Vivo has already been named as one of the top 5 global smartphone brands and observed the highest year-over-year growth of 32% in global shipments. Vivo’s success remains unprecedented with 200 million Vivo global users and 19 overseas markets in 2017. 

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Corporate Giveaways Buyers' Show 2013 Celebrates its 26th Year This July

Corporate Giveaways Buyers' Show 2013 Celebrates its 26th Year This July

Posted by Ria Hazel on 6:16 AM in 3-day expo, Buyers, Corporate Giveaways, Expo, gifts, giveaways, July 3-5, Mall of Asia, Manels, Marketers, Marketing, merchandise, Purple Tag, SMX Convention Center, supplier, Tieline, Villa del Conte,

Giving Corporate Gifts are every company's priority during half of the year. I must know that because I've worked at Marketing for quite some years now. And seeing my officemates who handle merchandise are always on a lookout for premium items that would entice customers and prospective clients. And this July 3-5, 2013, the country's leading business gifts expo brings us specialized groups of exhibitors in one roof at the SMX Convention Center, in their 26th year in the industry. 

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