SM by the BAY and SM Mall of Asia, in partnership with DENR-NCR, International Coastal Cleanup Philippines, Pasay City CENRO, Philippine Coast Guard, the local government of Pasay City, and SM Cares, the Corporate Social Responsibility arm of SM Prime Holdings, Inc., are set to hold the global celebration of the 34th International Coastal Cleanup Day on September 21 to spread awareness in keeping the coastline clean for generations to come.