Content Revolution disrupts Creative Economy & Pop Culture: How and Why it starts on TikTok
TikTok launches in the Philippines its latest campaign, “it
starts on TikTok”, to celebrate the creators, community and culture on the
platform that brought positivity and joy to life. The campaign is part of
TikTok’s largest-ever global
branding campaign
that kicked off on August 18, 2020.
Since TikTok’s launch, the platform has revolutionized
content creation, laying the foundations for the rise of a new generation of
creators that impacted pop culture and drove the country’s creative economy.