LG PH Marks a Milestone: Life's Good Day 2023

LG PH Marks a Milestone: Life's Good Day 2023

Posted by Ria Hazel on 8:38 AM in LG, LG Electronics, LG Electronics Philippines, Life’s Good, Tech,

On November 10, 2023, LG Electronics Philippines (LGEPH) celebrated a day brimming with optimism and innovation: LG Life's Good Day 2023. Held at the LGEPH Office, this event was more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a testament to LG's unwavering belief and commitment to enhancing lives through innovation, all while maintaining an optimistic perspective. The day marked a vibrant declaration of LG's renewed brand identity, showcasing how it enriches lives through groundbreaking technology and a robust sense of community.

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LG CEO Announces Bold Vision to Transform LG into “Smart Life Solutions Company”

LG CEO Announces Bold Vision to Transform LG into “Smart Life Solutions Company”

Posted by Ria Hazel on 5:53 PM in digital, Home, home appliance, LG, LG Electronics, LG Philippines, long term growth, South Korea,

Mr. William Cho, LG CEO

LG Electronics (LG) declared its vision to transform from its current position as a top global home appliance brand to a “smart life solutions company” that can connect and expand customers’ diverse experiences while driving for global annual revenues of KRW 100 trillion by 2030.

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LG OLED Celebrates 10 Years of Setting the Standard in Home Entertainment

LG OLED Celebrates 10 Years of Setting the Standard in Home Entertainment

Posted by Ria Hazel on 9:15 AM in 10 Years, entertainment, Home Entertainment, korea, LG, LG OLED, Life's Good, South Korea, Tech, Technology,

L-R: Mr. Kim Myeonjing, Director of the Korean Cultural Center in the Philippines; Mr. Sunho Choi, LGEPH Product Director for Home Entertainment; Mr. Sungjae Kim, LGEPH Managing Director; LG OLED TV Ambassadors, Mari Jasmine, Michelle Marquez Dee, Enrique Gil, and Dominic Roque; Ms. Angelica Dumlao, Product Manager for LG TV

LG Electronics Philippines recently celebrated a momentous occasion, marking 10 years of LG's OLED technology. The event showcased the remarkable journey of LG OLED TV over the past decade, highlighting its groundbreaking innovations, unparalleled picture quality, and the brand's commitment to pushing the boundaries of what is possible in home entertainment.

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LG Joins RE100 Initiative, Committing to Transition to Renewable Energy

LG Joins RE100 Initiative, Committing to Transition to Renewable Energy

Posted by Ria Hazel on 12:44 PM in entertainment, home appliance, home solutions, LG, LG Electronics, LG Global, LG Philippines, renewable energy, Renewable Energy 100,

Accelerating Journey toward Carbon Neutrality, Company Continues Efforts to Realize ESG Vision of ‘Better Life for All’

LG Electronics (LG) has joined RE100 (Renewable Energy 100), a global initiative advocating for businesses to convert to 100 percent renewable energy for all their electricity requirements. The decision to become an RE100 member is yet another example of its strong commitment to sustainability and to fulfilling its responsibilities as a global corporate citizen.

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Sustainable Projects Take Center Stage With the New Winners of the LG Ambassador Challenge

Sustainable Projects Take Center Stage With the New Winners of the LG Ambassador Challenge

Posted by Ria Hazel on 7:34 AM in Advocacy, Community, LG, LG Ambassador Challenge, LG Electronics, Life is Good, Sustainability, Sustainable projects, Tech, Technology,

LG Philippines Managing Director Mr. Sungjae Kim, with Korea Food for the Hungry International (KFHI) Country Manager Mr. Taeho Lee and Mr. Soonchang Hong, Minister and Consul General of the Embassy of the Republic of Korea awards the winners of the 2023 LG Ambassador Challenge.

LG captures lightning in a bottle once again as it recently concluded its LG Ambassador Challenge, which saw dozens of project proposals from across the nation. The contest was first introduced in partnership with Korea Food for the Hungry International (KFHI) and serves as a testament to LG's dedication towards fostering sustainable development within the Philippines' local communities. For its second year, the winning proposals are ‘Life is Good, When Life Has Light’, ‘Flowing Water for Growing Future’, and ‘Paliparan Community Livelihood’.

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LG Teams up with Prime Video for new series, Citadel, available on LG Smart TVs

LG Teams up with Prime Video for new series, Citadel, available on LG Smart TVs

Posted by Ria Hazel on 12:43 PM in Citadel, Dolby, entertainment, LG, LG OLED TV, LG TV, Prime Video, Series, Tech,

Complete with Dolby Vision, Dolby Atmos and automatic FilmMaker Mode, LG OLED TVs are
set to shine a light on the action of Prime Video’s latest hit series.

Starting this week, LG Smart TV owners worldwide can enjoy Citadel, Prime Video and Amazon Studios’ epic spy-thriller series and the latest global sensation in streaming television. With LG OLED TV’s self-lit technology allowing for deep blacks and life-like color, viewers are placed at the center of the action-packed Citadel universe and can enjoy the show with intended color, aspect ratio, and frame rate, thanks to Automatic FilmMaker Mode1. LG OLED TVs also feature Dolby Vision® for stunning ultra vivid picture and incredible immersive Dolby Atmos® sound, which further elevate the cinematic experience when enjoying your favorite titles available in Dolby.

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LG Smiles Back to the World with its New Brand Identity

LG Smiles Back to the World with its New Brand Identity

Posted by Ria Hazel on 8:20 AM in Brand Identity, innovation, LG, LG Electronics, LG Philippines, Life's Good,

With Reinvented Brand Strategy, Company Aims to Actively
Communicate With Customers Beyond Generations and Locations

LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

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LG showcases seamless Smart Home experience with Home Connectivity Alliance at CES 2023

LG showcases seamless Smart Home experience with Home Connectivity Alliance at CES 2023

Posted by Ria Hazel on 8:37 AM in appliances, CES 2023, Home Connectivity Alliance, home solutions, LG, LG Refrigerator, smart home,

Implementing HCA 1.0 Guidelines, Company’s Smart Lifestyle
Solutions Deliver More Convenience and a Better Life at Home

LG Electronics (LG), a board member of the Home Connectivity Alliance (HCA), will showcase a seamless smart home experience at CES 2023. Along with other HCA member companies, LG will demonstrate the interoperability enabled under the new HCA Specification 1.0, whereby smart home solutions from different brands work together seamlessly to deliver true connected convenience in the home.

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LG’s Refrigerator with MoodUP brings a more colorful lifestyle to the kitchen

LG’s Refrigerator with MoodUP brings a more colorful lifestyle to the kitchen

Posted by Ria Hazel on 2:38 PM in Home, home appliance, Kitchen, LG, LG Refrigerator, lifestyle, Refrigerator, Tech, Viva Magenta,

LG’s Cutting-edge Refrigerator Now Features Pantone’s 2023 Color of the Year

LG Electronics (LG) will present an exciting, new color option for its groundbreaking refrigerator with MoodUPTM to offer personalized customer experiences at CES 2023. Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Color of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy.

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