Sugarsmile: LG

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Thursday, May 18, 2023

Sustainable Projects Take Center Stage With the New Winners of the LG Ambassador Challenge

LG Philippines Managing Director Mr. Sungjae Kim, with Korea Food for the Hungry International (KFHI) Country Manager Mr. Taeho Lee and Mr. Soonchang Hong, Minister and Consul General of the Embassy of the Republic of Korea awards the winners of the 2023 LG Ambassador Challenge.

LG captures lightning in a bottle once again as it recently concluded its LG Ambassador Challenge, which saw dozens of project proposals from across the nation. The contest was first introduced in partnership with Korea Food for the Hungry International (KFHI) and serves as a testament to LG's dedication towards fostering sustainable development within the Philippines' local communities. For its second year, the winning proposals are ‘Life is Good, When Life Has Light’, ‘Flowing Water for Growing Future’, and ‘Paliparan Community Livelihood’.

Friday, April 28, 2023

LG Teams up with Prime Video for new series, Citadel, available on LG Smart TVs

Posted by Ria Hazel on 12:43 PM in Citadel, Dolby, entertainment, LG, LG OLED TV, LG TV, Prime Video, Series, Tech,

Complete with Dolby Vision, Dolby Atmos and automatic FilmMaker Mode, LG OLED TVs are
set to shine a light on the action of Prime Video’s latest hit series.

Starting this week, LG Smart TV owners worldwide can enjoy Citadel, Prime Video and Amazon Studios’ epic spy-thriller series and the latest global sensation in streaming television. With LG OLED TV’s self-lit technology allowing for deep blacks and life-like color, viewers are placed at the center of the action-packed Citadel universe and can enjoy the show with intended color, aspect ratio, and frame rate, thanks to Automatic FilmMaker Mode1. LG OLED TVs also feature Dolby Vision® for stunning ultra vivid picture and incredible immersive Dolby Atmos® sound, which further elevate the cinematic experience when enjoying your favorite titles available in Dolby.

Thursday, April 13, 2023

LG Smiles Back to the World with its New Brand Identity

Posted by Ria Hazel on 8:20 AM in Brand Identity, innovation, LG, LG Electronics, LG Philippines, Life's Good,

With Reinvented Brand Strategy, Company Aims to Actively
Communicate With Customers Beyond Generations and Locations

LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

Wednesday, January 11, 2023

LG showcases seamless Smart Home experience with Home Connectivity Alliance at CES 2023

Posted by Ria Hazel on 8:37 AM in appliances, CES 2023, Home Connectivity Alliance, home solutions, LG, LG Refrigerator, smart home,

Implementing HCA 1.0 Guidelines, Company’s Smart Lifestyle
Solutions Deliver More Convenience and a Better Life at Home

LG Electronics (LG), a board member of the Home Connectivity Alliance (HCA), will showcase a seamless smart home experience at CES 2023. Along with other HCA member companies, LG will demonstrate the interoperability enabled under the new HCA Specification 1.0, whereby smart home solutions from different brands work together seamlessly to deliver true connected convenience in the home.

Tuesday, December 27, 2022

LG’s Refrigerator with MoodUP brings a more colorful lifestyle to the kitchen

Posted by Ria Hazel on 2:38 PM in Home, home appliance, Kitchen, LG, LG Refrigerator, lifestyle, Refrigerator, Tech, Viva Magenta,

LG’s Cutting-edge Refrigerator Now Features Pantone’s 2023 Color of the Year

LG Electronics (LG) will present an exciting, new color option for its groundbreaking refrigerator with MoodUPTM to offer personalized customer experiences at CES 2023. Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Color of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy.

Tuesday, December 20, 2022

LG Introduces All in One Cleaning Solution With LG CordZero Vacuum

Posted by Ria Hazel on 1:26 PM in Daniel Matsunaga, Home, home solutions, LG, LG CordZero Vacuum, LG Home Solutions, LG Philippines, Vanessa Matsunaga,

L-R: Daniel Matsunaga, Mr. Jun Lee - LG PH product director for Home Appliances, Mr. Sungjae Kim - LG PH managing director and Vanessa Matsunaga

The importance of cleanliness has never been more crucial over the past few years. Keeping a neat and tidy home, coupled with proper disinfection protocols, go a long way in keeping your household safe and disease free. However, for Philippine homes, simple sweeping is inadequate.

Saturday, July 30, 2022

Naval Air Wing - Philippine Fleet Gets an LG UltraGear Upgrade

Posted by Ria Hazel on 8:45 PM in LG, LG Monitors, LG Ultragear, LG Ultragear 32GN500, Naval Air Wing Philippines,

LG UltraGear Monitors were being handed by LG Philippines Managing Director Sungjae Kim to the members of the Naval Air Wing – Philippine Fleet

Global tech innovator LG recently donated top-of-the-line UltraGear monitors worth over PhP 600,000 to the Philippine Navy to help modernize its display solutions. Thirty LG UltraGear 32GN500 monitor units were given to the Naval Air Wing of the Philippine Fleet, which will be used in their flight simulation rooms to display lectures, flight deck videos, flight monitoring for Maritime Patrol and Reconnaissance, Airborne ISR and Humanitarian and Disaster Response missions, and so on.

LG Philippines’ Managing Director Sungjae “Airboss” Kim hands over units of LG UltraGear 32GN500 as donation to the Naval Air Wing and receives certificate of gratitude in the recently-held launch event in Taguig City

LG Philippines’ managing director Sungjae “Airboss” Kim turns over units of

32GN500 monitors in the recently-held launch in Taguig City

Members of the Naval Air Wing - Philippine Fleet receive 30 units of LG 32GN500 monitors

Squadron LUPS31 received the LG 32'' Ultra Gear of flight activities.

LT MONTILLA PN (C90 Co-Pilot) presented the LG 32” Ultra Gear monitor to AD2 Arado PN, NAOS-EM, CMAA. This monitor will provide better vision in daily updates and monitoring of flight activities in support of the NFEM mission

A crew of the Anti Submarine Helicopter Squadron 42 uses LG UltraGear
monitor donated by LG Philippines

In a recent aviation-themed event, the South Korean tech company introduced its newest line of monitors to the Philippine market. This includes the massive 48'' UltraGear UHD OLED and the 32” UltraGear UHD 4K, the versatile LG Dual Up 28MQ780-B with Ergo stand, and others. One of the monitors featured was the LG UltraGear 32GN500, which was used together with a flight simulation rig. The monitor donation to the Philippine Navy was announced during the event.

LG Managing Director Sungjae Kim was elated with the new partnership, saying “It is a great opportunity for us to partner with the Naval Air Wing of the Philippine Fleet. We wholeheartedly support those in service of the country. We hope our small donation goes a long way in providing real-world applications for their training”.

Tuesday, July 05, 2022

LG Takes Flight With Its New Line of Monitors

Posted by Ria Hazel on 9:59 PM in Eric Tai, Gab Valenciano, Gaming, gaming monitor, Korean Brand, LA Tenorio, LG, LG Monitors, LG Philippines, Magic Liwanag, Myrtle Sarrosa, Tech, Technology, UHD monitor, visual, work monitor,

LG Electronics Philippines managing director Sungjae Kim (center) with the country’s influential content creators (L-R) Magic Liwanag, LA Tenorio, Gab Valenciano, Myrtle Sarrosa, and Eric Tai. The event was hosted by Andrei Felix (leftmost).

LG Philippines unveiled its new lineup of monitors and showcased its newest, powerful and most technologically advanced monitors yet, in a Top Gun-themed event hosted by Andrei “Dreister” Felix.

According to Sungjae “Airboss” Kim, managing director for LG Philippines, the company remains committed to innovating and enhancing its monitor line-up to adapt to the needs of its consumers. He added, “We’ve made great strides to elevate the user-experience of our monitors–from adapting to flexible workstations and upgrading our systems with new generation gaming standards.”

Tuesday, March 29, 2022

LG Helps Women Wear Their Best

Posted by Ria Hazel on 2:12 AM in Household, innovation, International Women's Month, LG, lifestyle, Tech, Technology, Women's Month,

As the whole world celebrates Women’s Month, we find ourselves looking back throughout history about the role women played and how it has evolved today. It’s an uphill battle, but year after year, the gender gap is slowly getting narrower. The goal of equality, freedom, and empowerment is within reach.

Technology plays a large role in breaking down stereotypes. New innovations and groundbreaking advances in technology give anyone the ability to do jobs and chores that were otherwise gendered. Housework, for example, has always been a role assigned to women by default. LG has invested in numerous products aimed at giving women the freedom to explore their lives, outside the regular household chores.

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