LG CEO Announces Bold Vision to Transform LG into “Smart Life Solutions Company”

LG CEO Announces Bold Vision to Transform LG into “Smart Life Solutions Company”

Posted by Ria Hazel on 5:53 PM in digital, Home, home appliance, LG, LG Electronics, LG Philippines, long term growth, South Korea,

Mr. William Cho, LG CEO

LG Electronics (LG) declared its vision to transform from its current position as a top global home appliance brand to a “smart life solutions company” that can connect and expand customers’ diverse experiences while driving for global annual revenues of KRW 100 trillion by 2030.

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LG Joins RE100 Initiative, Committing to Transition to Renewable Energy

LG Joins RE100 Initiative, Committing to Transition to Renewable Energy

Posted by Ria Hazel on 12:44 PM in entertainment, home appliance, home solutions, LG, LG Electronics, LG Global, LG Philippines, renewable energy, Renewable Energy 100,

Accelerating Journey toward Carbon Neutrality, Company Continues Efforts to Realize ESG Vision of ‘Better Life for All’

LG Electronics (LG) has joined RE100 (Renewable Energy 100), a global initiative advocating for businesses to convert to 100 percent renewable energy for all their electricity requirements. The decision to become an RE100 member is yet another example of its strong commitment to sustainability and to fulfilling its responsibilities as a global corporate citizen.

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LG Smiles Back to the World with its New Brand Identity

LG Smiles Back to the World with its New Brand Identity

Posted by Ria Hazel on 8:20 AM in Brand Identity, innovation, LG, LG Electronics, LG Philippines, Life's Good,

With Reinvented Brand Strategy, Company Aims to Actively
Communicate With Customers Beyond Generations and Locations

LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

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LG Introduces All in One Cleaning Solution With LG CordZero Vacuum

LG Introduces All in One Cleaning Solution With LG CordZero Vacuum

Posted by Ria Hazel on 1:26 PM in Daniel Matsunaga, Home, home solutions, LG, LG CordZero Vacuum, LG Home Solutions, LG Philippines, Vanessa Matsunaga,

L-R: Daniel Matsunaga, Mr. Jun Lee - LG PH product director for Home Appliances, Mr. Sungjae Kim - LG PH managing director and Vanessa Matsunaga

The importance of cleanliness has never been more crucial over the past few years. Keeping a neat and tidy home, coupled with proper disinfection protocols, go a long way in keeping your household safe and disease free. However, for Philippine homes, simple sweeping is inadequate.

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LG Takes Flight With Its New Line of Monitors

LG Takes Flight With Its New Line of Monitors

Posted by Ria Hazel on 9:59 PM in Eric Tai, Gab Valenciano, Gaming, gaming monitor, Korean Brand, LA Tenorio, LG, LG Monitors, LG Philippines, Magic Liwanag, Myrtle Sarrosa, Tech, Technology, UHD monitor, visual, work monitor,

LG Electronics Philippines managing director Sungjae Kim (center) with the country’s influential content creators (L-R) Magic Liwanag, LA Tenorio, Gab Valenciano, Myrtle Sarrosa, and Eric Tai. The event was hosted by Andrei Felix (leftmost).

LG Philippines unveiled its new lineup of monitors and showcased its newest, powerful and most technologically advanced monitors yet, in a Top Gun-themed event hosted by Andrei “Dreister” Felix.

According to Sungjae “Airboss” Kim, managing director for LG Philippines, the company remains committed to innovating and enhancing its monitor line-up to adapt to the needs of its consumers. He added, “We’ve made great strides to elevate the user-experience of our monitors–from adapting to flexible workstations and upgrading our systems with new generation gaming standards.”

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Styler: Complete Clothing Care, The LG Way

Styler: Complete Clothing Care, The LG Way

Posted by Ria Hazel on 8:00 PM in Clothes, Fashion, health, LG, LG Philippines, LG Styler, safety, Steam Clothing Care, Tech, Technology,

Coming into the second year of the pandemic, cleanliness and safety is still the number one priority for families. Even as vaccinations are slowly rolled out, nothing beats preparedness in keeping sickness at bay. Worldwide innovators, such as LG, have been hard at work to provide tools to help in the new normal. Its newest product, the LG Styler, is designed to keep clothes fresh and clean without needing to launder it excessively.

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LG Goes Beyond Boundaries With New Monitor Line

LG Goes Beyond Boundaries With New Monitor Line

Posted by Ria Hazel on 11:24 AM in LG, LG Electronics, LG Life's Good Festival, LG Philippines, Monitor, Monitors, Tech, Technology,

L-R: LG Philippines Managing Director Sungjae Kim, LG Monitors Brand Ambassador Luis Manzano, LG Philippines Product Director for Monitors Peter Uhm

Over the past year, working from home has gone from the exception to the norm. The convenience of foregoing hours stuck in traffic, as well as being safe from the pandemic, directly translates to increased happiness, efficiency, and productivity. Consumers were quick to transition at home. However, not all setups were conducive as a workspace. One of the biggest issues that arose was the requirement for proper computer monitors. One of the segments that grew the most over the past year has been monitors. According to the International Data Corporation (IDC), in the 4th quarter of 2020, the monitor market grew 16.9% year over year with shipments surpassing 39.2 million units worldwide.

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Pure Air Everywhere with LG PuriCare™ Wearable Air Purifier and new line of Air Conditioners

Pure Air Everywhere with LG PuriCare™ Wearable Air Purifier and new line of Air Conditioners

Posted by Ria Hazel on 6:00 AM in Air Conditioner, health, LG, LG Philippines, LG Puricare, Tech, Wearable Air Purifier,

LG brings UVnano Technology to the Philippines 

LG Philippines has finally launched one of their most eagerly awaited Air Solutions products in the country. In a recent installment of the South Korean technology giant’s popular livestream event, long time LG Brand Ambassador James Deakin hosted the launch that was simulcast through Lazada and Facebook.

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LG’s Home Solutions Bring the Future to your Home

LG’s Home Solutions Bring the Future to your Home

Posted by Ria Hazel on 11:03 AM in Freezer, LG, LG Home Solutions, LG Philippines, Refrigerator, smart appliances, smart home, SmartThinQ App,

L-R: LGEPH Product Marketing Manager Ms. Cel Anolin, LGEPH Home Appliances Brand Ambassadors Mr. Benj Alves, Ms. Cristalle Belo-Pitt, and Ms. Steph Zubiri-Crespi, LGEPH Vice President for Home Appliances Mr. Woo Young Jeon, LGEPH Home Appliances Brand Ambassadors Mr. Michael V, Ms. LJ Moreno-Alapag, Ms. Dani Barretto-Panlilio, and Mr. Marco Gumabao, LGEHP Product Marketing Manager Mr. Jillian Yap

Smart appliances have been in the market for a couple of years now, but have they truly lived up to their name? While TVs, speakers, refrigerators, and other home appliances offer a slew of connectivity options, they have to bring something new to the table, otherwise it’s just more of the same. LG Philippines wants to let their products do the talking.

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