Joining the festivities of town fiestas is a yearly tradition among Filipinos. People open up their homes to strangers so that they can partake in their spread and be part of the revelry. It’s something that’s quintessentially Filipino. However, the festivities were abruptly halted because of the worldwide pandemic. The sense of camaraderie and community has been sorely missed. Recognizing the need for celebration, LG launches the Life’s Good Festival, which seeks to emulate the joy we all feel during fiesta time.
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