Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, sums up an exceptional 2019 and outlines three defining characteristics for online shopping in 2020: Personalized, Engaging, Social. Shopee enjoyed a landmark 2019 as it pioneered industry-leading initiatives that transformed online shopping in the region. In 2020, Shopee will take its efforts to the next level by making online shopping more fun, customized, and interactive.