The Philippines is blessed with amazingly beautiful natural resources and environment.

But more than its physical beauty, the country's people are its true wealth. And that's what IHeartPh advocates - to showcase the beauty of the Philippines and the Filipinos.

True to its core, the magazine show has been consistently uplifting the image of the Philippines and the Filipinos - spreading good vibes. The program promotes love and appreciation of our country, helping the government to amplify its tourism campaign, "Love the Philippines!"