What is your goal in life? Empowered Pinays says that they want to be a better version of themselves. That’s why SkinWhite, the leading and pioneer skin whitening brand in the Philippines, aims to give young Filipinas the tools they need to improve who they are—both inside and out—through the #BetterMe campaign. Like Skin White Ambassador Kim Chiu, the #BetterMe campaign inspires her a lot and makes girls like her look at the brighter side of life.