Midea launches new laundry campaign, enhancing the laundry experience and quality of life

Dedicated to helping Filipinos discover happiness, home appliance brand Midea has unveiled its newest laundry campaign, "Designed for Convenience." This campaign emphasizes the brand's holistic approach to enhancing the laundry experience for consumers. 

In today's fast-paced world, where time is a commodity and convenience is paramount, Midea's latest campaign enables consumers to complete laundry chores more efficiently. This gives them additional time to focus on work, family, or leisure pursuits. Through a selection of durable and innovative laundry appliances, the campaign aims to elevate laundry into a hassle-free and enjoyable experience with Midea washing machines' exceptional features. 

The One Touch Fuzzy Logic ensures a user-friendly experience, eliminating the hassle of complicated programming. With one touch, the machine detects the right water-to-laundry ratio for every load. Midea washing machines also let you do other things in life with their Turbo Wash feature, offering a 40% reduced washing time. Additionally, their washers promise optimal cleaning performance with the HealthGuard feature. This feature works together with Auto Clean and Steam Care to sterilize the inner and outer drums, avoiding secondary contamination and enhancing washing performance. You can also wash carefree, as these machines operate even with low water pressure. 

Juggling chores at once? You need not worry because Midea's top-of-the-line Lunar Inverter washing machine features Smart Control. This allows you to access them anytime, anywhere through your smartphone, providing utmost convenience for anyone always on the go. 

"Innovation and excellence have always been at the core of our brand. Beyond that, we also consider the experience our products bring to our customers, which is what the Designed for Convenience campaign is for. We want to showcase how our laundry solutions make simple laundry experiences more meaningful through the convenience and happiness they offer," says Anna Marie Alejandro, General Manager of Concepcion Midea Inc., Philippines. 

The event featured Midea's top-notch array of expertly engineered washing machines, ranging from Front Load and Top Load variants. Their laundry solutions perform efficiently even with low water pressure, and the Top Loaders are backed with the Trinity Cleaning System, ensuring optimal cleaning. Attended by content creators and media guests, the event also included a laundry organization masterclass led by Renelyn tan-Castiljos, Tidying Coach and certified KonMari Consultant. She shared the basics of the KonMar method of organizing and its benefits for a more efficient home.

Midea's dedication to uplifting consumer experience through timeless memories with their products and services underscores their commitment to world-class innovations. This allows more time for individuals to concentrate on other significant areas of life.

For more information on the Designed for Convenience campaign, visit www.midea.com/ph, follow @mideaph on Instagram and Tiktok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.