Pinoys are generally shy and not very outspoken. We usually think twice about giving a
compliment, as we might sound too forward.
We are even more timid when it comes to receiving a compliment. We become too modest or self-critical,
because we don’t want to appear smug or overconfident.
Mentos, the Philippines' number 1 selling candy in leading
supermarkets and convenience stores today, hopes to help change that with their
limited-edition Mentos CompliMentos rolls.
Mentos is like a universal “friend request”, a conversation starter, a
candy that helps you connect with people. In a bid to further spread positivity,
Mentos introduces a new packaging for Mint and Fruit Chewy Dragees. The new
packaging features 16 different compliments, such as “You fill me with
excite-mint!”, “You sweeten up my life”, and “Your smile is refreshing”, among
others.
With the help of Mentos CompliMentos, you get the chance
to make a fresh connection by paying someone a sincere compliment.
Mentos wanted to bring that Global campaign closer to
home by working with celebrities Paulo Avelino and Gabbi Garcia on a social
experiment video. The two were seen separately on a small screen posing as
static ads at a mall. They would try to get the attention of passersby in the
mall and interact with them by paying them compliments. The social experiment
culminates with Paulo and Gabbi revealing that they are actually at the mall, and
start sharing Mentos CompliMentos rolls to the crowd and more live compliments
from everyone around.
"What I learned was that people were shy and
embarrassed at first but they were thrilled to receive compliments and nice
comments. They sort of lost their shyness," said Paulo.
"The compliments served as ways to connect with
them. What I saw was how they were not just flattered but touched by the
compliments," said Gabbi.
"Mentos is all about making Fresh Connections and
with Mentos CompliMentos, our latest limited-edition roll, we wanted to be the
enabler or catalyst for these moments through the tangible manifestation of our
brand positioning. Compliments don't need to be made up of big words. They can
be something as simple as 'you have a nice smile' or 'you are kind.' Mentos
came up with this campaign to help people make connections, meet new friends
and learn how to accept compliments graciously," said Denise Opulencia,
Mentos Brand Manager.
“Mentos continues to create fresh connections even on
digital through its continued partnership with Shopee. As they gear up for the
11.11 sale, Mentos & Shopee have even more sweet deals in store for
consumers!” said Eugen Soriano, Digital and E-Commerce Lead, Perfetti Van Melle
Philippines.
Shopee is excited to partner with Mentos
for the exclusive launch of Mentos Complimentos. Like the Shopee app, these
limited-edition candies help to drive social engagement and encourage quality
interactions amongst Filipinos. We are excited to be the first online platform
to offer these to consumers just in time for our 11.11 Big Christmas
Sale.” said Shopee Philippines Associate Director, Martin Yu.
So what do you say the next time anyone says you are look
good today? Instead of a shy “hindi
naman!”, try accepting the compliment with gratitude, and also finding
something good about the other person too!
Mentos Complimentos rolls are currently available in
Shopee. Get big discounts as part of Shopee’s 11.11 Big Christmas Sale. Order
them now at https://shopee.ph/perfettivanmelle_phils.
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