Citarasa Malaysia Delights With Trade Products


The first country I've visited outside the Philippines is Malaysia. It was my 30th birthday and planned for months to see the Batu Caves, the Petronas Towers and Hello Kitty Sanrioland. It was a mix of cultural and leisure trip, and also got the chance to visit my best friend, who was residing there at that time. It was a memorable travel, and I really enjoyed the sights, the food and the culture, Malaysia has to offer. And this year, the Malaysia Promotion Programme is held here in the Philippines, with its theme, "Choose Malaysia". 

To further promote what Malaysia has to offer, the Malaysia External Trade Development Corporation (MATRADE) launched the Citarasa Malaysia at the Activity Center of Glorietta 2 last  March 11. Citarasa Malaysia means “Taste of Malaysia”, and aims to showcase Malaysia’s food and beverage, culture and tourism and to further strengthen economic partnership with the Philippines.

Philippine Trade Assistant Secretary Abdulgani Macatoman
According to Philippine Trade Assistant Secretary Abdulgani Macatoman, respected as a modern, peaceful and prosperous Islamic country especially among OIC member countries, Malaysia has the added advantage of championing the halal cause. Over the years, Malaysia’s central position in Asia makes it an ideal trading platform to draw the world’s halal players in facilitating the sourcing and selling of global quality halal products.

We have witnessed a total of 25 exporters of quality Malaysian food products with information booth set up to disseminate information on Malaysian food products, as well as to display product catalogues of their Malaysian companies. These companies introduced very interesting products that can adapt well in the Philippine market.

Ambassador of Malaysia to the Philippines H.E. Dato’ Raszlan Abdul Rashid
“MPP is a campaign with aims to promote Malaysia’s various offerings, including its potential as a trade and investment destination, tourism attraction, building construction technologies and multicultural heritage,” said Ambassador of Malaysia to the Philippines H.E. Dato’ Raszlan Abdul Rashid.

Citarasa Malaysia is a delight to the senses with an offering of authentic Malaysian culinary delight. Activities arranged include, Malaysian cultural performances, business matching, raffles, food sampling and food demo, dietary supplement drinks, energy drinks, pre-mixed coffee, healthy and halal granola and cereals, moringa coffee and tea products, health and beauty juice, ready to drink non-carbonated juice, premium quality Sarawak pepper, prices and ready to cook spice mix, biscuits and confectionery, fruit base concentrate, and other halal products

The MPP’s mission is to promote Malaysia’s export to enable many local companies to carve new frontiers in global markets. By putting the spotlight on capable Malaysian companies on the international stage, MPP is helping make the phrase ‘Made-In-Malaysia’ synonymous with excellence, reliability and trustworthiness.

MATRADE Chief Executive Officer Dr Mohd Shahreen Zainooreen Madros
MATRADE Chief Executive Officer Dr Mohd Shahreen Zainooreen Madros said that the share of exports in Malaysia’s Gross Domestic Products (GDP) currently stands at 67.7 per cent, indicating external trade’s importance to Malaysia’s economy.

Meanwhile, the Philippines was Malaysia’s 15th largest trading partner in 2017. Trade between the two nations in 2017 was registered at USD5.93 billion, an increase of 21.4% from 2016.

The Citarasa Malaysia will run from March 11-18 at the Activity Center of Glorietta 2. You may join their daily activities and get a chance to win prizes, including gift certificates and return flight tickets to Malaysia.

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