Wednesday, March 09, 2016

World's new IT Boy Lucky Blue Smith is making waves everywhere and Penshoppe got the first dibs as Lucky is their newest brand ambassador while launching the Spring/Summer 2016 collection.

The newest part of TEAM PENSHOPPE, Lucky Blue Smith is launched as the face of the brand and its newest collection.

Currently one of the hottest and most-followed male models in the industry today, Lucky Blue Smith is the epitome of cool. His iconic platinum blonde hair, chiseled features, and icy baby blues make it no wonder that he has won the hearts of many fans – 1.9 million on Instagram, to be exact - all around the globe. Just recently, Lucky Blue was hailed by as the Male Model of the Year for 2015.

“Lucky Blue Smith is definitely a great addition to TEAM PENSHOPPE, together with top models Kendall Jenner and Sean O’Pry and Asian superstar Sandara Park,” shares Jeff Bascon, Brand Director of Penshoppe. “With his chill, relaxed vibe and tasteful sense of personal style, he is the embodiment of what the youth aspire to be today, making him one of the best in fashion to represent our latest collection.”

Lucky Blue Smith and the rest of TEAM PENSHOPPE can be seen toting the new on-trend tropical prints and retro-inspired looks of the brand’s latest Spring/Summer 2016 collection. An updated take on the fun and easy vibe of the season, key pieces are both stylish and relaxed, making it easy to look effortlessly cool anytime and anywhere.

With good design and quality already a given, the collection features oversized silhouettes, long-line tees, and street sporty key pieces that are perfect to mix and match with the cropped tops, sporty swimwear, and kimono tops. On-trend accessories such as bucket hats, mesh backpacks, sneakers, and sunnies from Sun/Dazed, Penshoppe’s collection of premium eyewear, will complete that ultimate, breezy summer look.

Get that effortlessly cool vibe Lucky Blue Smith is known for with any of the pieces from Penshoppe’s latest Spring/Summer 2016 collection. For live updates on the brand, follow Penshoppe on Facebook at, Instagram, and Twitter (@penshoppe).

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