Thursday, March 27, 2014

Hip and Fresh - These are the grooves of these generation's teens. And that is why Rexona partnered with the popular singers today and collaborated on the newest song that will make you dance to its tune. Do The Moves, the newest single featuring Sarah Geronimo,, Enrique Gil and Elmo Magalona, is definitely the music that will make you get on your feet. It carries a strong and inspiring message that aims to empower today's generation--- on confidence and self expression.

We witnessed Rexona's surprise last March 16 at the Glorietta Activity Center and Do The Moves was unveiled as the newest theme song for the summer campaign targeted for the teenagers.  "Song and dance is always a good way to appeal to teens, especially with the rising popularity of dance music. It's a really fun and upbeat song that, I hope, will get people dancing and encourage them to Do the Moves and Do More," said Rexona brand Manager, Mar Corazo.

Do The Moves encourages teens to be more confident while doing more and staying fresh. Speaking from my experiences in being a teen, I have been insecure of a lot of things. If I can remember, the one thing I've used over the years is Rexona because it keeps me certain about my body. Rexona's new Do More endorsers Sarah, Apl, Enrique and Elmo, will play a huge part in being role models to Filipino teens today. By encouraging people to join their movement with this song, they will be able to excite teens to dance, express themselves and do more. This is especially relevant because it's a really good way for teens to be active this summer. 

As part of the importance of daily hygiene of teens, Rexona keeps on inventing ways on how to teach it in a fun and exciting way. Enrique, Sarah and Elmo taught the "pa-simple moves" to the public by utilizing dance moves. That way, it can be a tool to check if youre dry and fresh. Together with this initiative, Rexona is also planning to launch the country's biggest Teen Dance Competition, which will involveon-going dance tours, an audition process, elimination rounds and a finale pegged to commence in July.

The Do More endorsers believe in honing the passions of the youth to inspire them to be confident. Self-expression in whatever form is essential in order to reach one's goals and aspirations. Sarah has expressed her excitement to collaborate with Rexona as she shares the same values and advocacies of the brand. Through Rexona, Sarah believes that teens can develop confidence and express themselves. 

So what are you waiting for? #DOTHEMOVES now and get unbeatable protection from sweat and odor from Rexona and "do more" confidently. With Rexona confidence, teens will feel like nothing can hold them back from doing more, and most importantly have fun with your friends without a care in the world. After all, you only live once. 

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