Monday, July 27, 2015

OLX Promotes the Classifieds Lifestyle to More Filipinos


Yes, Yaman! 

Whenever I hear about OLX, this phrase always come to mind. It's so catchy, that I always tell my friends to sell their stuff at their site because I never hear about bad things on that site. And one year after their rebranding, OLX Philippines, the country’s leading buy and sell platform, announced that they are now focusing on leveling the online classified ads   landscape to provide users with equal buying and selling opportunities.

Presently, OLX widened their presence  opening a Cebu office so they could reach out to more users in the Visayas and Mindanao regions. Earlier this year, it also merged with another classified ads platform. Through these adjustments, OLX continues to expand its reach and make online buying and selling accessible to more Filipinos.


“With the level of reach that OLX is attaining, we want to continue making it easier for more Filipinos to experience online buying and selling -- from the occasional sellers who are selling stuff for the first time to street-smart buyers who maintain a practical lifestyle,” says RJ David, Managing Director of OLX Philippines.


To make it more user-friendly, OLX has implemented several product changes to make the experience more pleasant for their users. One of these changes is the highly optimized platform so the loading time of pages has sped up by as much as 70%. The sell form has also been simplified, allowing users to accomplish more in less time, such as selecting specific location for targeted queries and choosing item categories faster through the auto-suggest feature.

To keep the online buy and sell community vibrant, each ad comes with an improved report button that users can simply click in case they find suspicious ads. This is then directly sent to the OLX Support Team for investigation. They made this possible for your security and account protection. 

OLX has also removed its feedback system and reduced the number of free ad slots. 

“Implementing a limit to the number of free ad slots and removing the feedback system give us more quality ads and an equal selling opportunity to all types of sellers. At this point, our focus is to spread the buyer leads to as many sellers as possible,” explains David. Removing the feedback tool has increased the number of sellers getting buyer inquiries by 17% from 51,000 to 60,000 and the implementation of the paid limits has also resulted to a 38% jump from 43,000 to 60,000.

With its many changes in the site, I'm glad to say that OLX remains to be a FREE online classified ads platform where all OLX sellers can still post items at no charge. Paying for additional ad slots is just an option since you can either delete items that have already been sold or remove inactive ads.


Another new development of OLX is the newest content platform, OLX Yaman. Clueless on what to sell, or is it hard for you to let go of the items you love, but has to? OLX Yaman has tips for you about online buying and selling, alongside success stories of people who are glad they did, with the use of OLX. They also have lifestyle articles about different brands and other topics. You can already browse OLX Yaman through www.yaman.olx.ph.

Ultimately, all these changes contribute to the company’s higher purpose of providing an opportunity for users to make smart and practical choices that can lead to an improved life. So sign up now at www.olx.ph to know more. 

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