New Wave of Cooking with Midea


Can you recall the first time you learned how to cook? When my Lola Merced was still alive, cooking home made meals are very complicated and time consuming. Presently, world class brand Midea brings a new twist to your kitchen appliances with its line of microwave ovens, induction cookers, digital multi-cookers and electric kettles. And for individuals who are so busy with everything, these appliances will make your life easier and more time efficient. 


Last July 7, we were invited to watch a cooking demo with Chef Rob Pengson, using Midea appliances. he made a full menu that are easy to learn and quick to prepare. 

Midea Products:


Midea boasts of its line of cost efficient microwave ovens. Its Microwave Oven uses power efficiently that you only spend P1 in electricity per three-minute cooking time. They also promises that their oven retain the food nutrients albeit the short cooking time. 


Another Midea innovation is the Digital Multi-Cooker. Not only can they cook the perfect rice, you can also use it to cook a number of dishes. Midea’s Digital Multi-Cookers are equipped with Thermal Circulation Technology, which ensures even heating in the cooking pot for perfectly cooked rice. In case you add too much water, its smart fuzzy logic control automatically adjusts the temperature and cooking time of rice. The honeycomb texture of the pot also allows it to retain heat efficiently, ensuring your rice is cooked evenly and thoroughly. Now you can also use this product to cook. congee and stews, steam seafood, rice cakes and vegetables, make soup, and boil eggs. The possibilities are endless!

Midea’s Multi-Cookers come in two models. One model can even double as a pressure cooker. With it, you can cook the toughest cuts of meat until they are tender in a short time. Midea’s Multi-Cooker/Pressure Cooker have a 10-Dimensional Protection System and self-locking lid with auto/manual release function that ensure safety during cooking.



Another space and energy saving appliance from Midea is their Induction Cooker. Its slim design and sturdy construction make it a fitting addition to any kitchen. Midea is proud to say that this product is more economical than gas range, and uses 37% less power than an electric stove. It cooks 40 percent quicker than an electric stove due to dual-coil technology that makes it heat up faster. It is safe to use around children because of its flameless heating and an auto shut-off feature.


Midea’s Electric Kettle is one of the safest kettles in the market. It has a number of built-in features that make boiling water not only economical, but also safe. Did you know that in just three minutes, Midea’s Electric Kettle can boil water. It also has lower power consumption than other electric kettles. It also has integrated cord storage for safety and convenience. When not in use, you can easily wind the cord under the kettle to keep it away from accidents.



True to their commitment of enriching the different lifestyles of people, Midea lets you experience the same quality of innovative appliances but at a reasonable price. To know more about Midea, you may visit their website at www.midea.com.ph


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