It’s fun being a teen, and on its second year, #TeenWeekPH promises fun-filled activities, workshops and talks as it goes to 250 schools nationwide to power up future ready teens. Just like last Friday at the SMX Convention Center Hall 2 in SM Aura, Unilever kicked-off #TeenWeekPH 2014. This program aims to educate and motivate teens on the importance of self-esteem, confidence, friendships and hygiene habits.
#TeenWeekPH 2014 is truly the biggest teen event of the year. Because the teens (and children) are the future, this program is created for them to face the world and become the best version of themselves, starting today. The program also improved the participants’ personal care and hygiene habits, converting up to 58% of non-users to users of personal care products, and increasing usage frequency of current users by up to five times.
“#TeenWeekPH was created to empower Filipino teens to be ready for the future by teaching them the value of personal care and hygiene to their overall confidence,” Gina Lorenzana, Vice President of Personal Care for Unilever said. “This year, we wanted it to be even bigger, expanding our reach to seven million teens across the country.”
As the biggest teen event, teen influencers were also present during the launch to inspire and guide them. Elmo Magalona, Yeng Constantino, Coleen Garcia, James and Phil Younghusband, Kryz Uy, Laureen Uy, Tricia Gosingtian, Nicole Andersson, Patricia Prieto, Verniece Enciso, along with the 2014 winners of Binibining Pilipinas, Ms. Tourism, Parul Shah, Ms. International, Bianca Guidotti, Ms. Supranational, Yvethe Santiago, Ms. Intercontinental, Kris Janson, and Ms. Universe, MJ Lastimosa. PBB Stars, Axel Torres, Vikki Rushton, Fourth and Fifth Pagotan, Manolo Pedrosa, and Maris Racal also took part in the day’s exciting activities!
“Because we wanted to truly make the campaign for teens and by teens, this year’s topics were developed with the help of the teens through a crowd sourcing activity done on the #TeenWeekPHFacebook page,” shared Mar Corazo, #TeenWeekPH Council President. “Through this, we gave teens the opportunity to have a say and choose what activities they would like to happen in this year’s #TeenWeekPH.”
To start off the week, #MoveUpMonday will focus on the different physical and emotional changes that adolescence brings, and ultimately get teens to declare why they are proud Pinoy Teens. #TransformTuesday touches on beauty and self-esteem. #WorkItWednesday is dedicated to showing teens how to build confidence and hone their talents so that they can use it for their future, while #ThinkBigThursday will be on pursuing their passions, dreaming big and chasing their dreams. Lastly, #FutureFriday will be about forging lasting friendships and building relationships, proving that the bonds developed during the teenage years can last a lifetime.
The government is also doing its part through educational modules to be deployed to each of the participating schools and will also include a five-episode series that tackles different teen topics. These videos will be shown in schools, along with a simultaneous airing on Myx from September 29-October 3,. This is revolutionized by DepEd consultants and Teen Experts to further help reaching more teens all over the Philippines
In partnership with the Department of Education, Unilever headed this campaign with their leading brands Pond’s, Cream Silk and Rexona, along with the participation of their brands such as Clear, Close Up, and Master.
So are you a future-ready teen? Check out www.TeenWeekPH.com for more teen activities and programs.