Saturday, July 05, 2014

Solaire Resorts and Casino Soars High with Its New Plane Livery


Here we go, come with me, there’s a world out there that we should see.

Last week, Solaire Resort and Casino invited us with a little ticket that says, “Soar High with Solaire”. I love surprise events, because you keep on expecting good things ahead. And I know Solaire, teaming up with AirAsia wouldn’t disappoint, so I’m all giddy about what will happen that day. 



Arriving at the Subic Hangar at Pasay City, we were welcomed by the AirAsia Team and saw very cute planes inside the hangar. 

Since I have this fascination about flying and seeing the world, I thought that Solaire partnered with AirAsia so that their clients can easily book their flights while checked in their hotel. Boy, I was so wrong. 


“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a “leadership statement,” which attests to Solaire’s strong growth momentum in the industry. Yes, we are again raising the bar; this time, we’re taking it to the skies”, said Mr. Donato Almeda, Board Director of Solaire Resort and Casino. 


And truly, Solaire really raised the bar this time with its brightly colored livery on Air Asia’s popular Airbus A320, scheduled to embark on its maiden flight this July.


Mr. Jasper Evangelista, Solaire's VP of Brand and Marketing showed us a video of how the Solaire Livery Plane was made, with its brand colors for everyone to see. This innovative wrap on additional aircrafts in the future is the first of AirAsia in the Philippines. He said, "This aircraft branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we're aiming to further connect with our local and foreign guests and travellers by reinforcing our brand presence in the country's airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level of its own".



I do believe that Solaire and AirAsia will have a perfect partnership by this launch. Taking from the same direction, Solaire has "Create Your Moments" campaign to highlight unforgettable moments, while AirAsia is known for its hospitality and customer service. Fused in one vision, this will open up new revenue streams for both the integrated resort and the airline carrier. 


AirAsia Philippines Chairman Maan Hontiveros added, "AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire's brand in the sky and on our grounds at the airports here and abroad, extending as far as our destination in Malaysia, China and Korea."


Frankly, my excitement to see the plane up in the skies is so overwhelming. It's just that I feel as if I'm part of the Solaire family already since I've been supporting them from the day they opened. And with that one year, I must say that I've created far too many #SolaireMoments and more. So expect a lot of exciting things to happen and experience an elegant and luxurious lifestyle only at Solaire Resort and Casino

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