Saturday, April 19, 2014

Miss Philippines Earth 2014 Kicks off at SM


Last April 2, the beautiful candidates of Ms. Philippines Earth 2014 showcased a "beauty for a cause" at SM Supermarket Megamall and the Mega A Event Center. Their "green" advocacies promised that they are beyond beauty and brains. And that's how exactly how they stand out from the pageant world. 

Beauties for a cause Join the M.O.B.




To spread environmental awareness, Miss Philippines Earth 2014 partnered with SM Supermarket, SM Hypermarket, and Savemore Market. As a pre-pageant event, the candidates helped encourage shoppers to support SM's campaign, "Join the M.O.B." (My Own Bag). The SM Greenbag is the first reusable bag in the country and the Miss Philippines Earth 2014 even put up their own contest, on how many shoppers can they encourage to buy the bag. This partnership by SM Food Retail Group and Miss Earth just shows how we can recycle and not use plastic with our purchases. Miss Quezon City won in this challenge. 


Also, the candidates marched with the cute SM Customer Assistant Bulilits. Aren't they adorable? 



Miss Philippines Earth 2014 candidates also showed us that they are not just eco-friendly, but fashion forward as well. Here are some of their bets on how they would fashion the SM Greenbag:


Towards this year’s crown, SM Supermarket, SM Hypermarket, and Savemore Market have laid a green path to help this year’s delegates spread environmental awareness across thousands of people that go to the stores. Fun games, exciting trivia, and an exhilarating presentation especially prepared by the girls are all spread across a schedule that optimizes their time as they compete to become this year’s Miss Philippines Earth. Catch them this Easter Sunday  at SM Supermarket and SM Hypermarket Fairview, and join the 5-day Sale to promote green initiatives at SM Supermarket San Lazaro and SM Hypermarket Bicutan on May 2. 

Miss Philippines Earth 2014 Grand Coronation night is on May 11 at the Mall of Asia Arena. See you there!

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